We are the Freeman brothers, Harry and Joe, and boxing has been ingrained in our lives since childhood. Inspired by movies like Rocky, we both stepped into the ring at a young age. Harry, the former chubby kid, discovered his passion at 11 and never looked back. Joe, the skinny kid, found his path through a desire to build a strong physique.

Our journeys diverged slightly. Harry, under the guidance of ex-British champion Wayne Elcock, even secured a national title in 2017. Joe battled his way through the ranks, facing off against future Midlands champion Jermaine Osborne in a close fight. But one thing remained constant: dedication. We both embraced a rigorous training regime, not just in boxing gyms like Wild Card in LA (owned by the legendary Freddie Roach) but also in Venice Beach and Gold's Gym.

However, our story extends beyond the ring. We've always been passionate animal lovers, and a life-changing experience in Albania forced us to confront our beliefs. Rescuing a stray dog there made us realise the hypocrisy of loving some animals while consuming others. This led to a pivotal moment – we went vegan. Contrary to our initial fears, this dietary shift brought a surge of energy and well-being.

Now, we're not just boxing trainers; we're coaches who believe in the "fighter mentality" in all aspects of life. We've even had the privilege of training celebrities in the UK and LA, with one of our fighters entering the ring at Manchester Arena introduced by none other than Michael Buffer.

Our message is simple: with hard work and dedication, anything is achievable. Whether it's transforming your body, pursuing a passion, or living a life aligned with your values, training – both physical and mental – is the key. We are living proof that the "can't-be-beat mindset" paves the way for success, both inside and outside the ring.

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